Makers Manifesto: Principles for Great Products in the AI Era
Introducing the Makers Manifesto
Core principles for how to make great products in an AI-driven world — created by a global group of cross disciplinary experts and operators.
Why a manifesto?
Our purpose is to see more people making great products — ones that create genuine value for the people they serve and the organisations that make them.
Every organisation is adopting AI technologies. Few are clear on what needs to change, and what remains true. Just because you can, doesn't mean you should.
We offer these principles not as a fixed doctrine but as a working position — one we hope will drive better decision making and optimisation at every level: organisation, team and individual, for both humans and agents.
We also acknowledge that this document captures a moment in time. The rate of change in this environment means these principles may need revisiting. We offer them in that spirit.
Who Is This For?
This is for everyone involved in making great products at scale — across disciplines, geographies, in different types of businesses and at different stages of growth.
Specifically, it is written for these audiences:
- Makers — the individuals, teams, and organisations doing the work of making;
- Leaders — those creating the conditions for great products to be made;
- Hirers — those defining what good looks like in makers; and
- Investors — those betting on what gets made.
How to use these principles
These principles are intended to guide how we work together to make great products. They provide a vocabulary for humans and agents, to inform how you choose to define:
- • The skills for making
- • The process of making
- • The basis of decision making
We hope this will provide an essential, foundational tool to navigate this generational shift.